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CrossFit Open 2018 – Pure O2

Why IT WORKS…

We created Pure O2 learning from the principles of martial arts and meditation. Our goal was to maximise the amount of work done in the SHORTEST space of Time. Intensity is essential for results and is measurable as work divided by time OR power. The more work you do in less time, or the higher the power output, the more intense the effort. Focus and concentration is the first thing to fade when the body is put under extreme physical strain. The first signs of this is, form starts to slip, muscles start to burn, breathing becomes uncontrollable and lastly dizziness.   90% of the time, this is not due to a lack of calorie intake but rather a lack of oxygen. The longer the intensity the more the oxygen required to continue at peak levels, and prevent lactic acid build up. When under a competitive environment, cortisol and adrenalin levels are high, further depleting the body’s oxygen levels. Read more

Blake Louwrens – Pure O2 Maverick

Maverick is an individualist, nonconformistfree spiritoriginal, trendsetter, eccentric; rebel; informal BAD Boy

No matter how you describe it, it’s these type of people that change the world. We believe our Brand is a Maverick, changing the way people breathe and perform. It is therefore only fitting that we share the stories of Maverick Individuals. We want to learn, share and inspire YOU to take action. If you see it, you can do it.

Blake Louwrens is a Pure O2 Sponsored Athlete. Read more

Why Does an Inhaled Oxygen supplement work in Today’s World?

In a perfect world with perfect breathing technique, excellent air quality indoors and out, no air pollution, no alcoholic drinks and zero stress, there would be no reason for an inhaled oxygen supplement to exist. In truth we can’t really escape poor air quality, be it at home, the office or the gym. The impact of the air we breathe and the way we breathe is now being looked at more closely by the world’s experts. Some of their findings have been published in the links below. Read more

Supplemental Oxygen

Welcome to the world of PURE O2, South Africa’s First Inhaled Supplement

Introducing South Africa’s 1st Inhaled Supplement, Pure O2. Pure O2 was launched 5 months ago and is locally manufactured. It is Supplemental Oxygen in a can, that is inhaled. Worldwide Supplemental Oxygen is used by Professional Athletes to amplify their performance and improve recovery times. In 2012 the Ban on Inhaled Supplemental Oxygen was uplifted by the World Anti Doping Agency (WADA). Read more