FOCUS, MEMORY RECALL AND MENTAL CLARITY

Just Breathe…

Brain fog is a commonly used phrase that sums up feelings of confusion, forgetfulness, and lack of focus and mental clarity. Stress and anxiety play crucial roles in creating the environment for brain fatigue to occur.

Pure O2 was created based on eastern teachings of yoga and meditation where heightened levels of awareness and energy are experienced after deep purposeful breathing. Pure O2 amplifies a single breath by more than 4 times, with 95% premium concentrated oxygen to help reduce anxiety levels and improve memory recall during stressful times.

Just as athletes can benefit by eating right and doping their blood to contain more oxygenated cells, new findings suggest students can improve their performance by eating glucose or breathing pure oxygen.  Based on the research done at the University of Northumbria in Newcastle, England, it was found that a dose of oxygen or glucose can improve performance on tasks that require great mental effort. Pure O2 contains NO stimulants, caffeine or sugars, just the goodness of 95% pure oxygen, infused in a mint aroma to naturally refresh and sharpen up the mind.

PureO2 delivers oxygen at 4 times the normal concentration of everyday air, resulting in improved mental fitness at anytime and new energy when tired while driving or at work. PurO2 reduces stress levels allowing you to think clearly and act with confidence.

The Physiology

When mind and body are put under physical or emotional stress, breathing becomes more rapid

and shallow. This in itself increases the production of adrenalin and cortisol (stress hormone) which creates a cycle of poor breathing and a lack of oxygen. The brain represents just 2% of body weight, yet it uses about 20% of the body’s oxygen supply. Without it, the brain can’t perform even the most basic functions. The brain relies on glucose to power neurons that control everything from conscious functions like planning and thought to automatic unconscious processes like heart rate and digestion. Without oxygen, the brain’s cells cannot metabolize glucose, and therefore cannot convert glucose into energy.

Loss of memory befalls the brain when it has poor circulation of blood and insufficient cerebral vascular activity. When brain cells do not receive enough oxygen and nutrients memory breaks down and fails. Oxygen has been proven in studies to support improved memory retention and better concentration. This is due to its ability to boost blood flow to the brain and improve neurotransmitter production.

Your Surroundings

Try any of the following to feel the impact of poor oxygen levels on the mind:

  • attempt studying or working in small poorly ventilated room. Notice the shortened focus period and the early onset of fatigue, usually indicated by yawning.
  • Attend a lecture, presentation or conference  venue that is full to capacity. Even with decent ventilation, most venues are unable to cope with an over crowded room of stressed individuals.

After having experienced the above, it is evident how the lack of oxygen in a room, hinders the abilities of the mind and impacts the overall attitude of the individual. Portable oxygen canisters will easily energise the mind, so that mental agility is achieved when it matters the most.

Studies to prove it

Psychopharmacology (Berl). 1998 Nov;140(1):123-6.

Oxygen and cognitive performance: the temporal relationship between hyperoxia and enhanced memory.

Oxygen administration coinciding with word presentation enhances word recall in humans, suggesting that elevated levels of circulating blood oxygen may be available to neural memory consolidation processes. This double-blind experiment examined the relationship between blood oxygen levels and cognitive performance when oxygen was inspired for 2 min at different times relative to a simple word recall task, forward digit span and backward digit span. Transient hyperoxia, measured by haemoglobin-bound oxygen, was evident following oxygen inspiration. Neither forward nor backward digit span was affected by oxygen administration. Word recall (12 min following word presentation) was enhanced when oxygen was administered 5 min prior to, immediately before or immediately following word presentation.

These data suggest that oxygen administration can selectively enhance aspects of cognitive performance and support a hypothesis whereby supplemental blood oxygen is sequestered by neural mechanisms involved in memory consolidation.

Human Cognitive Neuroscience unit at the University of Northumbria in Newcastle, England

Past research has shown that the brain is an energy-demanding organ. The brain is incapable of storing significant amounts of glucose and requires blood flow to steady its supply. As mental strain increases, so too does the brain’s demand for energy in the form of oxygen and glucose.

The levels of glucose and oxygen were measured while people were doing mental tasks and found both levels fell.

Test subjects played the computer game Tetris. It was found when the test subjects played the game at beginner levels, doses of oxygen and glucose did not help their scores. But as the players reached more challenging levels, the test subjects showed significant improvement after sucking oxygen and drinking a sweet, lemon-flavored glucose drink.

Pure O2 contains:

0

Calories

0

Sugars

0

Caffeine

0

Crashing

EVERY CAN OF PUREO2 CONTAINS *95% PURE ENRICHED OXYGEN IN ITS NATURAL GAS STATE, DELIVERED AT MORE THAN 4 TIMES THE CONCENTRATION OF EVERYDAY AIR.

BEING SA’S FIRST CANNED OXYGEN SUPPLEMENT, MEANS THAT YOU CAN BREATHE ENRICHED OXYGEN WHENEVER AND WHEREVER YOU NEED IT THE MOST.

PUREO2 HELPS IMPROVE FOCUS, MENTAL CLARITY AND MEMORY RECALL TO ENHANCE QUICK THINKING UNDER TIME CONSTRAINTS AND HELPS REDUCE STRESS AND ANXIETY BEFORE AN EXAM OR PRESENTATION.

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